MANIFESTO FOR ESSENTIALISM

Solid little essay from Jeremy Faludi, Seattle's own eco-preneur artist, innovator and upcoming green design guru. Faludi's work may also be found at WorldChanging.

"Design must return to the simple, naked essential. In America 2001, we are inundated with a dizzying array of objects, of forms, of styles, of marketing, which has alienated us from the direct experience of the world. To remedy this assault of artifice, we must strip down the forms we create to lay bare their essential nature--if the object's nature be a mechanism, that mechanism must be shown; if the object's nature be a certain function, the object must speak entirely and solely of that function..." Read More...